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Find your nearby store
Your ZIP Code helps us to provide the most up-to-date product prices and delivery information.
Add-ons and services available for some purchases in cart
Protect your Purchase
White Glove Installation
Haul Away
Colors
Overview
Naming Colors
Our color palettes are comprised of a base color and extended palette. The extended palette includes the additional tints and shades generated from the base color.
Colors are named as ‘colorXX’ (for ex. tan100)
The color label represents the base color, while the ‘XX’ number represents different shades.
Understanding Tints & Shades
Tint = The addition of white to the base color
Shade = The addition of black to the base color
Here’s how the value of the extended palette is determined:
Base color: 100
Shades darker than base color: >100
Tints lighter than base color: <100 < p>
Accessibility standards
Inclusion for all our customers
The Conn’s HomePlus updated color palette adhere’s to W3C’s minimum AA rating.
What is the minimum contrast requirement?
1.4.3 Contrast (Minimum)
The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the following: (Level AA)
Large Text: Large-scale text and images of large-scale text have a contrast ratio of at least 3:1;
Incidental: Text or images of text that are part of an inactive user interface component, that are pure decoration, that are not visible to anyone, or that are part of a picture that contains significant other visual content, have no contrast requirement.
Logotypes: Text that is part of a logo or brand name has no minimum contrast requirement.
For more details, please visit: https://www.w3.org/TR/UNDERSTANDING-WCAG20/visual-audio-contrast-contrast.html
In order to meet W3C’s minimum AA rating, the background to text contrast ratio should be at least 4.5:1. Therefore, all styles and components need to meet this contrast ratio of color combinations.
Using Stark’s accessibility plugin we are able to determine passing text color contract stanards:
Normal text = Passing color results are accurate only if your font is at least 16px with regular weight or heavier
Large text = Passing color results are accurate only if your font is at least 18.66px with bold weight or 24px at regular weight or heavier
These updated standards will allow us to:
Work with accessibility in mind - Design and build accessible products from the start
Check product compliance - Designer, PMs and Engineers can check on UI elements and code to ensure they are accessible and meet legal requirements and standards
The color combinations that you see below are the ONLY approved color combinations. No other text and background combinations are approved for use.
Most Commonly Used Colors
Core
Aa
.black
Contrast Ratio
17.03:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.white
Contrast Ratio
17.03:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
text
buttons and links
component background color
Tailwind color names:
primary
secondary-content
base-content
info-content
success-content
rning-content
error-content
Should be used for:
text
buttons and links
component background color
Tailwind color names:
primary-content
secondary
success-content
accent-content
neutral-content
Grays
Aa
.gray90 tint($black, 10%)
Contrast Ratio
12.67:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray80 tint($black, 20%)
Contrast Ratio
8.92:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray70 tint($black, 30%)
Contrast Ratio
6.31:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray60 tint($black, 40%)
Contrast Ratio
4.5:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Used for preheadline text
Tailwind color names:
neutral
Aa
.gray50 tint($black, 50%)
Contrast Ratio
5.16:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray40 tint($black, 60%)
Contrast Ratio
6.84:1
Normal Text
AA - 4:5:1
AA - 7:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray30 tint($black, 70%)
Contrast Ratio
8.88:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray20 tint($black,80%)
Contrast Ratio
11.18:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.gray10 tint($black, 90%)
Contrast Ratio
13.92:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Conn’s HomePlus Red
Aa
.conns-homeplus-red
Contrast Ratio
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
This color can only be used for the logo, and cannot be used for text and background colors.
Maroon
Maroon colors should only be used for:
Price on product cards
Cart and checkout buttons
Sale and clearance flags
Base Color
Extended Color
Aa
.maroon100
Contrast Ratio
5.8:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.maroon120 shade($maroon, 20%)
Contrast Ratio
8.01:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.maroon150 shade($maroon, 50%)
Contrast Ratio
13.01:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.maroon170 shade($maroon, 70%)
Contrast Ratio
17.01:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Sale and clearance product flags
Price on product cards
Should be used for:
Commerce driven buttons
Inline text links
Tailwind:
accent
Tan
Base
Aa
.tan100
Contrast Ratio
11.36:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Tailwind:
base-500
Extended Palette
Aa
.tan60 tint($tan, 40%)
Contrast Ratio
13.46:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.tan40 tint($tan, 60%)
Contrast Ratio
14.58:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.tan20 tint($tan, 80%)
Contrast Ratio
15.79:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.tan10 tint($tan, 90%)
Contrast Ratio
16.44:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Tailwind:
base-400
Should be used for:
Utility nav bar background
Footer CTA buttons
Tailwind:
base-300
Tailwind:
base-200
Tailwind:
base-200
Base
Extended palette
Aa
.beige100
Contrast Ratio
4.61:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.beige40 tint($beige, 60%)
Contrast Ratio
10.14:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.beige10 tint($beige, 90%)
Contrast Ratio
15.1:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Denim
Base
Extended Palette
Aa
.denim100
Contrast Ratio
11.02:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.denim40 tint($denim, 60%)
Contrast Ratio
7.91:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.denim10 tint($denim, 90%)
Contrast Ratio
14.4:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Often used for CTA banner’s background color
Slate
Base
Extended Palette
Aa
.sage100
Contrast Ratio
5.62:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.sage40 tint($sage, 60%)
Contrast Ratio
9.58:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.sage10 tint($sage, 90%)
Contrast Ratio
14.93:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Flax
Base
Extended Palette
Aa
.flax100
Contrast Ratio
8.52:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.flax40 tint($flax, 60%)
Contrast Ratio
13.09:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.flax10 tint($flax, 90%)
Contrast Ratio
13.09:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Coffee
Base
Extended Palette
Aa
.coffee100 tint($coffee, 60%)
Contrast Ratio
8.31:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.coffee40 tint($coffee, 60%)
Contrast Ratio
8.31:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.coffee10 tint($coffee, 90%)
Contrast Ratio
14.48:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Notifications
Info
Base
Extended Palette
Aa
.info100
Contrast Ratio
4.58:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.info40 tint($info, 60%)
Contrast Ratio
9.87:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.info10 tint($info, 90%)
Contrast Ratio
14.95:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Focus state outline
Success
Base
Extended Palette
Aa
.success100
Contrast Ratio
4.56:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.success40 tint($success, 60%)
Contrast Ratio
9.93:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.success10 tint($success, 90%)
Contrast Ratio
15.04:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Should be used for:
Often used for CTA banner’s background color
Warning
Base
Extended Palette
Aa
.slate100
Contrast Ratio
6.31:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.slate40 tint($slate, 60%)
Contrast Ratio
11.63:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.slate10 tint($slate, 90%)
Contrast Ratio
15.51:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Error
Base
Extended Palette
Aa
.error100
Contrast Ratio
4.51:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.error40 tint($error, 60%)
Contrast Ratio
9.58:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
Aa
.error10 tint($error, 90%)
Contrast Ratio
14.83:1
Normal Text
AA - 4:5:1
AAA - 3:1
Large Text
AA - 4:5:1
AA - 7:1
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