In 1937, Conn's began selling refrigerators and soon added gas ranges to its inventory. By 1940, Mr. Conn had purchased a store building and moved the company to 268 Pearl Street in Beaumont. The company's second store opened in 1959 on Eleventh Street in Beaumont.

C.W. Conn, Jr. joined the company in 1953 after serving in the Korean War. He recognized that customers needed dependable, quality service and founded Conn's repair service and maintenance company, Appliance Parts and Service, in 1962. In 1964 he co-founded Conn Credit Corporation, a consumer credit company, to provide financing to Conn's customers for the purchase of products they needed for their homes.

Mr. Conn, Jr. was named president and chief operating officer in 1966 and served in those capacities until 1976. The Year 1966 found the company with four stores and a total sales volume of $4 million. Lake Charles, Louisiana was the site of Conn's first store outside of Texas, which was opened in 1969. A second store was opened in Louisiana that same year. In 1975, Conn's opened stores in Port Arthur, Orange and Baytown, Texas, as well as one in Lafayette, Louisiana. A second location in Lafayette and new stores in New Iberia and Opelousas, Louisiana soon followed. Mr. Conn, Sr. passed away in 1975 and Mr. Conn, Jr. became Chairman of the Board.

Mr. Conn, Sr. and Mr. Conn, Jr. were dedicated to their customers and to the idea that consumers should receive value for the dollars they spent on the products they offered in their stores. Their dedication was so strong that they often directed their employees to seek out dissatisfied customers to find what the company could do to make them satisfied customers.

Under Mr. Conn, Jr.'s direction, Conn's first location in Houston was opened in 1983, with many others to follow. In 1993, Conn's experienced its first $100 million sales volume year and opened its first San Antonio, Texas location. The company continued its growth trend and established itself as a major player in the retail sales industry as total sales volume grew to more than $200 million in 1997. Conn's market reach was broadened in 1999, when it opened its first store in Baton Rouge, Louisiana, and again in 2001, 2002 and 2003 when it opened its first stores in Austin, Corpus Christi, and in the Dallas-Ft. Worth Metroplex, respectively. Since then the company has continued to expand its geographic reach to enable more customers to purchase quality products at a fair price.

Conn's, Inc. became a publicly traded company on November 25, 2003, when it sold 4.6 million shares in its initial public offering. The company's shares are traded on the NASDAQ Exchange under the symbol CONN. Today, in addition to appliances, electronics, furniture and mattresses, the company offers its customers service, distribution, financing, insurance and other related services. Though Conn's has changed dramatically over the years, the customer continues to be the focus of attention and the reason for the company's continued success. The basic values and culture of the company continue to support Mr. Conn’s original goal to make sure "the Customer is Number One."